My Story so Far...
I'm a Big Data enthusiast with an unyielding curiosity to uncover patterns and solutions in marketing campaigns, user trends, consumer behavior, and all things data-related. Recently, I've been optimizing campaigns for businesses in real estate, e-commerce, hospitality, and more. If you’re facing a data or marketing challenge, I’m here to help—feel free to reach out!
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As a Data Analyst and Marketer at heart, my journey began as a photographer, where I first honed my skills in content creation. This eventually led me to explore the intricate relationship between metrics and marketing results.
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In my spare time, I enjoy connecting with fellow marketers to discuss strategies and offer guidance to those navigating the vast landscape of the digital world.
Experience
Mar 2024 - Present
Optimizations Manager
I spearheaded optimization strategies that increased client campaign budgets by up to 20% for 2024-2025 through data-driven methodologies, applying advanced techniques like incrementality and probabilistic models to achieve an ROI of 23%-27%. Additionally, I collaborated with the Director of Campaigns to lead a team of 7, ensuring successful project delivery to clients and internal teams.
Sep 2022 - Mar 2024
Optimizations Coordinator
I managed and optimized up to 8 client campaigns with ad spends ranging from $10,000 to $2,000,000, generating over $10.3 million in additional revenue for clients like Science World and Inn at Laurel Point. By directing creative refreshes across industries such as tourism, beauty, and mountain biking, I achieved a 50% improvement in key performance metrics.
Mar 2022 - Sep 2022
Account Coordinator
I secured media placements in 52 prominent outlets, including Forbes, The New York Times, and The Wall Street Journal, for clients like rePurpose Global and Community Savings Credit Union. Additionally, I developed and launched an Indigenous authors program for Audible, connecting 20 aspiring writers with renowned authors such as Reneltta Arluk and Angela Sterritt.
Mar 2022 - Sep 2022
Account Intern
I facilitated 17 media interviews for clients, wrote 12 press releases announcing key milestones such as investments and partnerships, and successfully secured 5 awards for clients in recognition of their product lines, marketing campaigns, and thought leadership initiatives.